Without geospatial data, businesses run blind. At Echo Analytics, we’re changing that by pushing the boundaries of technology to give businesses a clear view of the world through high-quality, actionable insights. Because when your data is reliable, your decisions get smarter, and the opportunities for growth become endless.

That’s why our partnership with Snowflake is so powerful: Echo brings a new dimension to the analytics of organizations using Snowflake as their data platform. Since kicking off earlier this year, this collaboration has only grown stronger, giving businesses across industries seamless access to the geospatial insights they need—when and where they need them. Together, we’re transforming how companies understand (and leverage) the physical world around them.

To showcase the impact of this partnership, our Product Manager, Prashanthi Prashanth, recently sat down with Maxime Simon from Snowflake for an in-depth conversation, exploring how Echo’s solutions work together to solve real-world problems for our clients. 

In this article, we’ll highlight the key takeaways from that discussion—covering our product ecosystem, real-world use cases, and how the Echo-Snowflake partnership is opening up endless possibilities for businesses across the globe.

Let’s dive in!

The power of Echo’s product ecosystem: Unlock a 360° view of your business

We are a one-stop shop! At the core of Echo Analytics is a powerful product ecosystem that works symbiotically to give businesses a complete understanding of the physical world.

It starts with our Points of Interest (POI) data—a dataset of 80 million global locations enriched with critical attributes like addresses, North American Industry Classification System (NAICS) categorization, and opening hours. This rich information helps businesses understand how customers engage with specific locations, empowering them to make smarter, data-driven decisions.

Our Shapes Product provides detailed geographical footprints of buildings, offering vital spatial context that enhances location analysis. 

Our mobility product, Activity Insights, delivers insights into customer journeys, decoding foot traffic, dwell times, and movement patterns around specific locations.
Importantly, all of this is GDPR-compliant and non-PII (personal identifying information), ensuring privacy while delivering rich, actionable insights.

But as Prashanthi points out, what makes this ecosystem truly powerful is how these products work together.

Each solution is valuable on its own, but when integrated, they work symbiotically to provide a 360° view of customer behavior and market dynamics.

Businesses can not only see what’s happening at their locations but also understand why it’s happening, enabling them to optimize strategies, improve customer targeting, and uncover new opportunities for growth with confidence.

Echo’s real advantage? We handle the heavy lifting—processing and delivering highly accurate, ready-to-use data. This allows businesses to skip the complexities of data preparation and focus on what really matters: strategy, innovation, and growth.

And now, let’s talk about GeoPersona— Echo’s pioneering solution to precisely target audience segments and uncover valuable behavior insights.

GeoPersona on Snowflake: Unmatched consumer insights with privacy-focused audience segmentation

This July, GeoPersona became available on the Snowflake data marketplace, offering businesses a powerful way to connect with their audiences—without relying on outdated cookies or fragmented data. In a world of constant cookie chaos, GeoPersona provides a privacy-first, PII-free solution that delivers highly personalized consumer experiences based on real mobility patterns.

GeoPersona delivers precise consumer insights by identifying where people with high affinities for specific interests or brands live. For instance, businesses can use GeoPersona to determine in which postal codes Paris fashion lovers reside or where McDonald’s enthusiasts are most likely to live. This enables businesses to craft hyper-targeted, highly relevant campaigns that boost engagement and ROI.

With access to over 800 interest and brand segments (and growing), GeoPersona empowers businesses to enhance targeting precision, optimize campaign performance, and maximize ROI. What truly sets GeoPersona apart is its unwavering commitment to privacy. As a fully GDPR-compliant and non-PII solution, GeoPersona ensures businesses gain deep consumer insights while safeguarding privacy—critical in today’s data-sensitive world.

But the innovation doesn’t stop there. Now available on the all-new Echo Platform, GeoPersona elevates audience segmentation by offering customization and visual precision. This cutting-edge platform introduces:

• Custom Affinity Index Selection: Tailor audience segments by adjusting the Affinity Index to target specific behaviors. Whether engaging high- or low-affinity groups, GeoPersona delivers pinpoint accuracy for optimized targeting.
• Interactive Data Visualization: GeoPersona allows businesses to see custom audience segments mapped geographically, offering local-level insights and more refined strategies.
• Postal Code-Level Sociodemographic's: Businesses can layer in key metrics such as population, age, gender distribution, and purchasing power—ensuring campaigns target the right audiences with precision and impact.
• Easy Activation: Once audience segments are built and visualized, businesses can instantly activate campaigns via a DSP (demand-side platform), making execution quick and effortless.

Thanks to its seamless integration with Snowflake and the Echo Platform, clients can easily access, explore, and experiment with GeoPersona datasets—requesting samples and testing segmentation strategies with just a few clicks. This combination of accessibility, privacy, and customization gives businesses the agility to adapt to market changes while maintaining consumer trust.

As Prashanthi explains, GeoPersona bridges the gap between intent and real-world action, offering a future-proof solution that empowers businesses to navigate today’s complex data landscape with precision and confidence.

While the power of Echo’s product ecosystem and GeoPersona’s precision-driven insights is clear, it’s the real-world results that truly set our solutions apart. Echo Analytics doesn’t just deliver data—it empowers businesses to see the bigger picture, uncovering patterns and trends that lead to smarter decisions and new growth opportunities. From optimizing store locations to refining audience segmentation and marketing strategies, Echo’s geospatial insights provide the clarity needed to navigate today’s complex business landscape.

Let’s explore two real-world cases where Echo’s solutions helped businesses overcome challenges and drive meaningful results.

Client Story 1: Optimizing store performance for a leading sporting goods retailer

A global sporting goods retailer needed to understand why certain stores were underperforming while others thrived. They also wanted to identify potential areas for expansion. With Echo’s foot traffic data and GeoPersona insights, the retailer analyzed customer movement patterns and competitor visits, revealing which stores were in high-traffic areas and where unmet customer demand existed.

Moreover, GeoPersona pinpointed postal codes with a high concentration of sports enthusiasts, helping the retailer target expansion into areas with the most opportunity. This approach enabled the company to optimize store locations, improve customer targeting, and strategically grow its business.

Client Story 2: Enhancing ad campaign performance for an advertising company

An advertising company sought to improve the effectiveness of its geofencing campaigns and increase its return on ad spend (ROAS). By using Echo’s POI data, the company delivered precisely targeted promotional messages to users as they passed specific stores. Detailed POI insights allowed for hyper-local targeting based on the businesses in each neighborhood.

The company also used Echo’s data to measure foot traffic uplift at key locations, tracking how many visitors were drawn to stores after seeing ads. These insights helped the company optimize its ad strategies, resulting in more meaningful engagements and improved campaign performance.

Transform your business with Echo Analytics on Snowflake

As we’ve explored throughout this article, the partnership between Echo Analytics and Snowflake offers more than just data—it empowers businesses with actionable geospatial insights that drive smarter decisions and real-world impact. Whether it’s precision audience targeting with GeoPersona or unlocking a 360° view with Echo’s product ecosystem, companies can now tap into a wealth of data that gets them from insights to measurable success.

The possibilities are endless, and we’re just getting started. From retail optimization to enhanced advertising strategies, Echo and Snowflake are helping businesses across industries navigate today’s complex data landscape with confidence.

For a deeper understanding of how our solutions can transform your strategy, be sure to tune into Prashanthi and Maxime’s exclusive interview. They’ll walk you through how Echo’s products work together to solve business challenges in real-time, giving you a front-row seat to the power of this partnership.

Ready to explore these solutions for yourself?

Visit Snowflake’s Marketplace or get in touch with us to discover Echo’s data offerings. Explore datasets, request samples, and see how our insights can help you unlock new opportunities and take your business to the next level.