Audience Segmentation Based on Real-World Mobility Patterns.
GeoPersona offers a deeper, more reliable understanding of consumers' intent, with non-PII, real-world data. This enables marketing teams to better target audience segments and uncover valuable behavior insights.
Uncover Intent, Beyond Interest.
With real-world mobility data, GeoPersona is setting a new standard for audience segmentation. This coincides with the rapidly changing landscape of data collection:
- Third-party cookies are being phased out, limiting the collecting of online data.
- Offline data collection, like surveys, continue to be challenged by reliability.
Beyond necessity, we’ve built GeoPersona as a means to measure not just interest, but intent.
Say goodbye to inefficient segmentation methods and embrace a better way to uncover audience insights.
Real Insights, Based on Real Data.
Engineered for Precise Insights.
Where people spend time is a strong indicator of their interests, habits, and intentions. Our data collection, cleaning, and processing system enables us to uncover preferences for entire populations.
This robust methodology lets you conduct analyses based on real-world, geolocalized movement data.
The process is simple:
We aggregate data from multiple sources of real-world mobility data.
We use advanced algorithms to filter out noise, focusing on actual visits.
We apply machine learning models to attribute meaningful visits to POIs.
We uncover patterns based on visit frequency, identifying visitation trends.
We craft profiles based on POI interactions, providing insights into consumer habits and preferences.
Based on the segments identified, you leverage insights to inform initiatives.
Actionable Use Cases.
GeoPersona is indispensable across industries. Whether you need to target specific locations accurately, enhance targeting precision, optimize ad spend, or devise a strategy for expanding your market, we provide the tools that eliminate guesswork.
The Best Decisions Are Made With Echo.
We are extremely happy with this partnership as their data is as good as their service: really premium!"
Enrich Your GeoPersona Data With Our Other Products.
Explore the “who” behind the “what” to appeal to multiple industry needs.
Construct a full unobstructed view with no blurred edges to define the most precise boundaries of any location.
Understand consumer activity & unlock evolving market demands.
Reliability features built in, including offline tracking, always-on tracking, and mock location prevention.
Make Better Decisions with Echo.
Empower Your Business with Echo Location Intelligence Today.