GeoPersona
Audience segmentation based on real-world mobility patterns.
GeoPersona offers a deep, more reliable understanding of consumers' intent, with non-PII, real-world data. Precisely target audience segments and uncover valuable behavior insights.
GeoPersona on the Echo Platform
brand And interest SEGMENTS
Select your target audience
We created 800+ brand segments and 118 interest segments based on real-world mobility data.
Build the audience segments of your choice across the EU5 and US to see where your target audience is most likely to live.
Build the audience segments of your choice across the EU5 and US to see where your target audience is most likely to live.
affinity index
Locate your target audience
We developed an affinity index that will benchmark any given postal code against its relevant region or country.
Insights into which parts of a country have the highest density of your target population means you can target with precision.
Learn more about affinity index ->Insights into which parts of a country have the highest density of your target population means you can target with precision.
Sociodemographics
Get more granular
Use the sociodemographic filters to narrow down your audience based on the population size or the number of households in a postal code, as well as gender and age.
Combine filters for the most accurate search possible.
Learn more about sociodemographics ->Combine filters for the most accurate search possible.
purchasing power
Target the right consumers
Add purchasing power as the last layer of filtering to ensure your final population pool is the right match for what you offer.
No matter what level of income you’re aiming for, reach your ideal customers.
Learn more about purchasing power ->No matter what level of income you’re aiming for, reach your ideal customers.
Find the needle in the haystack
Combine all the relevant filters and identify your target audience at a highly granular level. No more casting wide nets and hoping for the best. Discover where your ideal customers are and optimize your targeting efforts.
Actionable use cases.
Whether you need to target specific locations accurately, enhance targeting precision, optimize ad spend, or devise a strategy for expanding your market, GeoPersona eliminates guesswork.
Improve targeting precision
Upgrade your audience segmentation accuracy by unlocking real-life visitation patterns - a true indicator of purchase intent.
Plan your next ad campaign
Utilize postal code-level data to run target ads in chosen locations where your target audience is most likely to be found.
Boost ROI on ad spend
Improve CTR and conversion rates by targeting ads only to the most relevant locations and audiences, maximizing ad spend efficiency.
Target your ICP accurately
Identify postal codes with characteristics similar to your most profitable segments, informing strategic market penetration decisions.
The best decisions are made with Echo.
"
We've been through a thorough sanity check process to select our POI data provider and Echo Analytics's got it all!
We are extremely happy with this partnership as their data is as good as their service: really premium!
Mobsuccess
.jpg)
.jpg)
.jpg)
