catchment area

Decode customer behavior with catchment area analyses.

Use Echo's data to analyze catchment areas, optimize ROI, and target the right audience. Understand customer origins, penetration rates, and location performance to guide store decisions.

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Understand customer origins and behaviors.

Analyze catchment areas to reveal where customers come from and how they behave. Use this data to refine marketing and store placement for better engagement and conversion rates.

Reveal customer origins and patterns

Tailor marketing to specific behaviors

Improve store placement and reach

Target high-potential areas.

Identify and focus on high-potential areas within your catchment. Allocate resources effectively to areas with the highest growth potential and customer demand for better results.

Focus resources on high-potential areas

Maximize growth in key regions

Enhance targeting based on data

Actionable use cases.

Explore how catchment area analysis can enhance your marketing effectiveness, optimize store locations, and gain a competitive edge. Tailor your strategies to boost conversions, maximize ROI, and strategically position your stores.

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Refine conversions with market reach

Discover your market reach and customer attraction within your catchment area, enabling you to focus and enhance your conversion efforts effectively.

Maximize ROI with consumer insights

Gain insights into customer behavior to sharpen your marketing focus and increase overall ROI more effectively.

Choose your sight strategically

Identify future store locations that align with your target customers, ensuring new sites are strategically placed to maximize reach and engagement.

Assess competitive positions with ease

Examine catchment areas to analyze competitors' locations. Adjust your positioning to capture more market share and attract additional customers.

Places Documentation

Are you curious to know more about Places and how our data processes work? Head over to our documentation and explore!

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Places Data Schema

Are you curious to know more about Places and how our data processes work? Head over to our documentation and explore!

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The best decisions are made with Echo.

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We have run multiple successful POCs with clients using the data from Echo Analytics for OOH campaigns. 10%+ of all our campaigns have used activation strategies using POI level data since we launched the data last month.

Vidya Ravisundar

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Senior Product Manager