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Enrich your understanding of consumer behavior with location intelligence. Offer location-based surveys, and inform predictive analytics for more actionable insights and efficient market research methods.

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Campaign enrichment with location-based footfall data

Enhance mobility data with POI insights for a clearer view of location trends, gaining deeper insights into local environments and behavior patterns.

POI data enrichment for added context

Enhance mobility data with relevant POI insights for a clearer understanding of location-based trends. Utilize detailed POI data to gain deeper insights into local environments and behavior patterns.

Trigger location-based surveys for targeted insights

Leverage geotagging to trigger surveys based on panelist locations, capturing timely feedback and detailed insights. Recruit respondents from specific areas for relevant, location-focused studies.

Campaign enrichment with location-based footfall data

Enhance campaigns with footfall data around key locations, targeting high-traffic zones for better visibility and impact. Understand footfall patterns to tailor outreach and ensure campaigns reach the right audience at the right time.

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Footfall

Identify high-traffic areas

Analyze footfall patterns to locate areas with high customer density, enabling strategic campaign placements to capture maximum audience attention.

Increase campaign effectiveness

Focus marketing efforts in areas with proven high foot traffic, enhancing visibility and ensuring your campaign reaches consumers in high-impact locations.

Provide data-driven insights

Use footfall data to improve targeting strategies and optimize outreach strategies to connect with audiences when they are most receptive.

POI data enrichment for added context

Enrich existing mobility data with contextually relevant POI insights for a clearer view of location-based trends. Gain a deeper understanding of local environments and behavior patterns with detailed POI data.

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Places

Add context to mobility data

Incorporate POI data to enrich mobility insights, providing a fuller picture of location activity and enhancing analysis of customer movement around specific sites.

Expand understanding of visitors intent and location relevance

Detailed POI information offers insights into why customers visit certain areas, helping to inform marketing strategies based on their behaviors and interests.

Reveal insights into engagement trends

Uncover location-specific trends by combining POI and mobility data, allowing for precise adjustments to strategies based on real-time consumer engagement patterns.

Trigger location-based surveys for targeted insights

Use geotagging to activate surveys based on panelist locations, capturing timely feedback and gaining granular insights. Recruit respondents from specific locations to support relevant, location-focused studies.

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Footfall

Improve survey relevance

Use location data to trigger surveys at specific sites, capturing feedback that’s timely and relevant to consumer experiences in that area.

Provide deeper insights with geotags

Geotagged responses add depth to survey insights, providing location context to feedback and revealing patterns across different regions.

Improve panelist recruitment

Attract respondents based on their proximity to specific locations to ensure feedback from target demographics, enhancing the relevance of collected insights.

The best decisions are made with Echo.

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We have run multiple successful POCs with clients using the data from Echo Analytics for OOH campaigns. 10%+ of all our campaigns have used activation strategies using POI level data since we launched the data last month.

Vidya Ravisundar

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Senior Product Manager