footfall

Optimize strategy with foot traffic insights.

Analyze foot traffic to optimize store strategy, marketing, and resource allocation. Identify high-traffic areas, assess locations, and target audiences effectively.

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Refine site selection.

Utilize foot traffic data to make informed site selection decisions. Assess footfall patterns to choose locations with optimal visibility and high customer potential for successful site investments.

Evaluate site potential with foot traffic

Ensure high visibility and customer access

Make data-driven site investment choices

Target audiences with cutting-edge precision.

Leverage foot traffic and sociodemographic data to tailor marketing efforts. Identify and reach specific customer segments with personalized campaigns for improved engagement and conversion rates.

Personalize marketing campaigns

Reach targeted customer segments

Improve engagement and conversion

Actionable use cases.

Leverage foot traffic patterns to refine store strategies, pinpoint expansion opportunities, and enhance customer experiences. Utilize sociodemographic insights and make informed decisions on store locations, marketing campaigns, and resource allocation to optimize performance.

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Optimize data-driven store strategy

Use foot traffic patterns to guide strategic store decisions, such as relocation options. Optimize marketing efforts and resource allocation for better performance.

Identify expansion opportunities

Identify high-traffic areas for expansion plans. Analyze foot traffic to evaluate new locations and make informed decisions for capturing market potential.

Enhance your customer experience

Use accurate foot traffic data to create tailored marketing and improve customer experiences. GeoPersona’s sociodemographic data helps target audiences with personalized campaigns.

Measure marketing campaign effectiveness

Analyze foot traffic to gauge marketing campaign effectiveness. Evaluate visitor pattern changes to measure success and refine strategies for improved engagement and ROI.

Places Documentation

Are you curious to know more about Places and how our data processes work? Head over to our documentation and explore!

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Places Data Schema

Are you curious to know more about Places and how our data processes work? Head over to our documentation and explore!

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The best decisions are made with Echo.

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We have run multiple successful POCs with clients using the data from Echo Analytics for OOH campaigns. 10%+ of all our campaigns have used activation strategies using POI level data since we launched the data last month.

Vidya Ravisundar

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Senior Product Manager