AdTech & MarTech.
Leverage location intelligence and mobility insights to target the right audience at the right location. Optimize ad spend, and ensure a higher campaign ROI. By using geotargeting and location data, you can increase ad impressions and click-through rate ultimately lowering cost per acquisition.
Better decisions, better outcomes.
Target ideal audiences for DOOH campaigns
Use foot traffic and POI data to target specific audiences for DOOH campaigns, driving location-based ads that boost in-store visits. This strategy can be enhanced by utilizing a demand-side platform to programmatically purchase ad space and precisely target your desired audience, maximizing ROAS.
Enrich campaigns with GeoPersona audience insights
Take advantage of GeoPersona data to enhance ad targeting by revealing neighborhood-level audience interests. This ensures ads resonate with consumers based on their location and habits. This allows for effective behavioral targeting and the creation of lookalike audiences to refine your reach further.
Boost engagement with location-based promotions
Send location-based offers through geofence alerts, engaging consumers with timely promotions that increase foot traffic, loyalty, and in-store conversions. This form of geotargeting can be highly effective when combined with retargeting strategies to re-engage customers who have previously interacted with your brand.
Identify high-impact zones for ad placements
Use POI data to select optimal locations for DOOH ads, maximizing visibility and reaching audiences most likely to convert. Further enrich this data by integrating it with a customer data platform (CDP) to create a unified view of your customer and optimize ad placement.
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Boost drive-to-store engagement
Encourage store visits by placing ads in high-traffic areas, directly connecting with audiences who are already near key locations. This can be achieved through programmatic advertising platforms, utilizing real-time bidding to secure ad placements in high-value locations.
Tailor ads based on audience insights
Customize messaging using demographic insights to appeal to the target audiences in certain areas, improving campaign relevance. This allows for personalized messaging that resonates with specific audience segments, leading to higher engagement and conversion rates.
Enrich campaigns with GeoPersona audience insights
Use GeoPersona data to refine ad targeting by uncovering neighborhood-level audience interests, allowing ads to resonate with consumers based on where they live and spend time.
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GeoPersona
Refine targeting using interest segments
Leverage GeoPersona audience insights to design campaigns that align with local interests, increasing relevancy and engagement. Significantly improve CTR and overall campaign performance with high granular-level targeting.
Launch campaigns in high-interest zones
Identify neighborhoods where target audiences are active, ensuring ads are placed where they will receive the most attention. This strategic placement maximizes ad impressions and increases the likelihood of reaching your desired audience.
Boost store visits with personalized promotions
Enhance drive-to-store results by tailoring promotions to neighborhood personas, maximizing ad impact with localized messaging.
Boost engagement with location-based promotions
Send location-based offers through geofence alerts, engaging consumers with timely promotions that increase foot traffic, loyalty, and in-store conversions.
Trigger promotions to nearby stores
Use geofence alerts to send promotions to nearby consumers, encouraging immediate store visits and boosting engagement. This tactic can be particularly effective when integrated with a mobile ad server to deliver personalized promotions in real time.
Enhance customer loyalty through personalized offers
Tailor promotions to consumer interests based on location data, fostering a stronger connection with your audience.
Increase foot traffic with location-based targeting
Direct ads to specific zones where consumers are more likely to respond to increase store visits and in-person engagement.
The best decisions are made with Echo.
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We've been through a thorough sanity check process to select our POI data provider and Echo Analytics's got it all!
We are extremely happy with this partnership as their data is as good as their service: really premium!
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