Travel patterns

Tailor strategies with location insights.

Utilize travel pattern data to personalize offerings and strategically select store sites based on customer movements.

Personalize customer engagement.

Use travel pattern data to create personalized offers and promotions that align with customers' daily movements, boosting engagement and sales.

Tailor offers to trending travel habits

Use GeoPersona to boost engagement with interest- and brand-targeted deals

Increase sales with route-specific promotions

Optimize store site selection.

Leverage mobility data to select store locations in high-traffic areas, near major travel routes or important neighborhoods.

Identify high-traffic commuter routes

Target neighborhoods with market potential

Hone in on locations with high accessibility, such as parking lots and transport hubs

Actionable use cases.

Use travel pattern data to refine store placement, forecast demand, and create personalized promotions, ensuring your offerings meet customers' needs based on where and how they travel.

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Select optimal store locations

Choose store locations along high-traffic travel routes or in neighborhoods with untapped potential based on travel patterns.

Predict and meet demand

Analyze travel patterns to forecast demand, optimize inventory, and tailor offerings to align with customer movements.

Tailor offers to consumer commutes

Offer targeted discounts or promotions near frequently traveled routes to align with customers’ daily commutes and routines.

Meet your target audience where they are

With GeoPersona, know where your target audience is most (and least) likely to be, allowing you to target with precision based on interest and brand segments.

Places Documentation

Are you curious to know more about Places and how our data processes work? Head over to our documentation and explore!

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Places Data Schema

Are you curious to know more about Places and how our data processes work? Head over to our documentation and explore!

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The best decisions are made with Echo.

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We have run multiple successful POCs with clients using the data from Echo Analytics for OOH campaigns. 10%+ of all our campaigns have used activation strategies using POI level data since we launched the data last month.

Vidya Ravisundar

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Senior Product Manager