Customer Segmentation & Targeting.
Boost marketing efforts by segmenting customers based on behavior, preferences, and location. Use GeoPersona for location insights and foot traffic analysis to identify high-potential areas, targeting campaigns to improve engagement, and loyalty with precise segmentation.
This map shows the population distribution of hotspots around New York City where fast-food lovers are located.
Using mobility data from people visiting fast-food restaurants and other relevant POIs, we can create a target group.
These hotspots highlight to Wendy's where their target customers are, efficiently targeting audiences where they are most likely to be and maximizing campaign ROI.
Explore how our products and use cases can be used across the different industries we specialize in. If you have industry specific questions, feel free to reach out and book a call with us.
The best decisions are made with Echo.
We have run multiple successful POCs with clients using the data from Echo Analytics for OOH campaigns. 10%+ of all our campaigns have used activation strategies using POI level data since we launched the data last month.
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