Measuring the footfall in a particular location is one of the crucial methods to understand the behavioral patterns of that place. It not only drives up your sales but also helps you forecast the upcoming trends in traffic.
When research company BMG was appointed with the task to count how many people passed down the street in an area targeted for an anti-litter campaign, they initially resorted to manual methods that could be time and money consuming. We recognised an opportunity here and realized that Geospatial Data could significantly help BMG with their research.
BMG wanted to understand the footfall in an area to get a better insight into how an anti-litter campaign would perform. At first, they measured the number of people in the area of the billboard campaigns using counters on lamp posts. This alone posed several inconveniences. For example, it required the manual effort of installing and removing, which also costs a lot of money. On the other hand, since the process of counting was manual there was always a high chance of it being inaccurate which would then ruin the purpose of the research.
The challenge here was then to find a method that is cost effective, accurate, and quicker in extracting results. As they wanted to improve their methodology, BMG reached out to Echo Analytics for solutions.
For us, this partnership has been definitely a huge success as well as an interesting learning curve. It was a good opportunity to understand how footfall data help in making marketing strategies more effective and create the path for relatable communications.
If you want to know more about how we work with footfall data, contact us here.
Established in 1988, BMG Research is a leading independent provider of market research services to the UK public and social sectors with over 100 experts based in Birmingham, Glasgow and London. They work in partnership with their clients to deliver market research solutions and Omnibus surveys. They combine leading-edge methodologies, social research and deep public sector knowledge to solve the client’s challenges, shape government policy and positively impact society.