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Unlock the power of POI data to boost your business decision-making

Discover how POI data can transform your business and give you a competitive edge.

4 min read
- Published on
January 31, 2025

Are you missing out on opportunities hidden right in front of you? 

By the end of 2023, 82% of businesses and technology decision-makers had either integrated location intelligence capabilities or intended to incorporate them within the following 12 months. But, why?

Here’s an illustrative example: Walmart has 4,599 stores in the US, which translates to 0.000008% of the total area of the US covered by Walmart stores. How much value do you think there is in understanding the remaining 99,999992%?

Source: ScrapHero

In today’s competitive market, the ability to pinpoint customer locations and behaviors can mean the difference between winning or losing out on opportunities. Adopting location intelligence gives an undeniable edge in strategic decision-making and operational efficiency. But, what kind of location data is being used? Welcome to Point of Interest (POI) data–a tool that can turn physical location information into smarter decisions, better strategies, and higher ROI.

Point of Interest data isn’t just about maps and analytics; it’s a real-world problem solver. Imagine knowing exactly where to focus your ad spending, how to stay ahead of your competitors, or where to open your next store location. This guide is designed to help show you how POI data can:

  • Identify and target ideal audiences with granular precision in specific locations
  • Maximize your marketing budget by minimizing the cost
  • Identify lucrative growth opportunities before the competition does

POIs are the hidden pulse behind business success. Are you ready to find out why? Let’s dive in.

What is POI data? And why should you care?

Let’s keep it simple: POI data provides a comprehensive visual look at the locations people care about. POI data gives you business information on the locations of your choice such as restaurants, retail spots, and entertainment venues. When you mix POI information with mobility data, you can identify mobility patterns, top visited locations, and activity in areas of interest. It’s the foundation of your marketing, sales, and operational strategies. 

Here’s what Point of Interest data can provide context for:

  • Pinpointing where your target audience is.
  • Optimizing marketing spend by targeting the right people at the right place.
  • Understanding the places customers visit.

It’s about turning POI knowledge into action. The reason you should care about using it is that your competitors already do. 

The benefits of POI data: More than just dots on a map

POI data gives you the ability to see opportunities that others miss. Here’s how you can leverage it:

1. Supercharge your ad campaigns

Why spend your ad budget on people who aren’t in your area—or worse, who aren’t your ideal customers? POI data ensures you target the right audience at the right place, saving resources while maximizing impact.

For instance, Displayce, a leader in digital out-of-home (DOOH) advertising, relies on POI data for approximately 70% of its campaigns. To enhance the accuracy and trustworthiness of its geolocation targeting, Displayce partnered with Echo Analytics to upgrade from open-source data to a higher-quality, third-party partnership. This shift enables its platform to deliver location insights for its customers, enabling them to target the right audiences and mitigate ad spend waste.

The Displayce platform

2. Discover new growth opportunities

A bird’s-eye view of high-potential areas your competitors overlook is another strength of POI data. Whether that’s an underserved market or a hidden gem, POI data helps you find opportunities to expand your reach. 

For example, a supermarket chain can leverage key POIs to access data like footfall, visits, and median dwell time. These insights provide a clear view of market trends, enabling the chain to make informed decisions about store locations and future expansions. Additionally, the chain can use POIs to conduct cross-visitation analyses to understand consumer behavior and market penetration. In the end, this allows the chain to identify opportunities to outpace rivals in high-value areas.

3. Smarter decisions for smarter growth

Are you planning to expand your store network or find a new office space? POI data lets you make these decisions with confidence. Enrich your analysis of customer density, traffic patterns, and competitor proximity with POIs to find the ideal location.

Crosswind, a business management consultancy, partnered with Echo Analytics to enhance its POI data offerings. They used Echo’s comprehensive POI datasets for retail, sports and recreation, and pharmacy categories in cities like Munich and Zurich to help clients optimize site selection. This data enabled their retail clients to pinpoint ideal locations for new outlets, ensuring better access to target customers and a competitive advantage in key markets.

Unlock the full E-Book

Want to learn more about how POI data can transform your strategies, save time, and give you a competitive edge? Sign up now and get access to the full E-Book. Discover how you can unlock geospatial intelligence with Echo Analytic’s POI data. 

Discover how you can unlock geospatial intelligence with Echo Analytic’s POI data. 
Discover how you can unlock geospatial intelligence with Echo Analytic’s POI data. 
Products
Places

Unlock the power of POI data to boost your business decision-making

Discover how POI data can transform your business and give you a competitive edge.

4 min read
- Published on
January 31, 2025

Make better decisions with Echo.

Empower your business with Echo location intelligence today