Displayce delivers smarter DOOH campaigns with Echo’s POI data

Displayce leads the future of DOOH advertising

Displayce is a leading demand-side platform (DSP) for digital out-of-home (DOOH) advertising, empowering brands to optimize their advertising campaigns and engage target audiences with content-driven marketing. 

Their platform connects brands with premium outdoor advertising spaces, ensuring they reach the right consumers at the right time and place.

Their key features include:

• Geotargeting and contextual ads: Displayce allows brands to tailor their campaigns using audience data, geolocation, POIs, and environmental context to ensure ads appear where they’ll have the most impact.
• Real-time adaptive video ads: Brands can dynamically adjust on-screen content in response to data feeds, such as the time of day, weather conditions, shopping trends, sports scores, and more, delivering hyper-relevant messaging.
• Comprehensive performance monitoring: Displayce provides detailed insights into key performance indicators (KPIs) like delivery and impressions, as well as deeper metrics like brand lift, helping advertisers measure the impact of their DOOH ads on visibility and consumer consideration.
• Global reach with premium inventory: With access to more than 1 million digital screens in premium locations worldwide, Displayce offers brands a vast, programmatic inventory at a global scale.

The challenge: Reaching the desired audience with out-of-home campaigns 

Displayce's challenge is not too dissimilar from the general challenge of any DOOH DSP: delivering contextualized DOOH campaigns that reach the desired audiences. 

Digital data has given advertisers a far greater understanding of consumer preferences than what was previously possible for out-of-home advertising. POI data allows advertisers to create hyper-targeted campaigns based on location context. 

For example, an ad for raincoats can be displayed in areas where rain is expected. This contextual relevance makes the ad more meaningful for the target audience because it aligns with the consumer's needs. As a result, advertisers are boosting their chances of conversion by reaching the desired audiences effectively.

How Displayce utilizes Echo’s Data and Insights products

Displayce’s integration of Echo’s comprehensive, PII-free database on their DSP—which includes Places, Shapes, and Catchment Area—empowers agencies and advertisers with premium location targeting capabilities, leveraging over 80 million up-to-date POIs from renowned global brands across various industries. With Echo’s Data and Insights products, advertisers on Displayce’s DOOH DSP can decode customer behavior and mobility, optimize conversion rates, and effectively target the right audience.

Maximizing drive-to-store success using Catchment Area insights

Brands and agencies using the Displayce DOOH DSP leverage a complete list of relevant POIs to enhance their drive-to-store strategies. With the added benefit of Catchment Area analysis, they go beyond targeting points of interest.

Catchment Area defines the geographical zones around each POI from which customers originate. This offers insights into customer behavior and mobility patterns, enabling brands to optimize their ROI and reach their desired audiences. Advertisers unlock a deeper understanding of audience behavior by analyzing customer origins, penetration rates, and location performance. 

In practice, brands will benefit from more precise audience targeting, driven by real-world customer behavior, leading to more effective conversion efforts and better decision making.

More competitive DOOH campaigns

Displayce customers can now run DOOH campaigns strategically targeting competitor POIs and foot traffic patterns. By integrating Echo’s PII-free geolocation data, advertisers gain valuable insights to outsmart competitors. Campaigns can be precisely tailored around key points of sale (POS) on DOOH screens, leveraging competitor POIs and their associated consumer foot traffic.

The impact: Brands can seize growth opportunities by targeting competitors’ POS, gaining market share, and delivering more effective and granular campaigns.

With access to POI and foot traffic insights, Displayce users can execute highly contextualized DOOH campaigns, reaching the right audience in the right locations, and driving precision and growth.

Geospatial data: The future of DOOH

The integration of geolocation data into the Displayce platform highlights the value, quality, and vast potential of location-based advertising:

“The future of DOOH will happen with PII-free geolocation data. Brands need to know where, when, and how they invest their budget; we're thrilled to be part of this transformative experience. Working with Displayce demonstrates the increasing importance of precise and reliable data for location-based advertising and the shift from open-source solutions. We look forward to supporting the success of their platform.” –Adam Ejsmont, COO and co-founder at Echo Analytics. 

We are excited to support the Displayce platform and enable advertisers to forge deeper connections with their customers like never before.