Displayce became the first DOOH DSP to integrate Echo Analytics’ premium points of interest (POI) library, unlocking new targeting capabilities for more precise, impactful campaigns across digital out-of-home networks.
Displayce is a leading demand-side platform (DSP) for digital out-of-home (DOOH) advertising, empowering brands to optimize their advertising campaigns and engage target audiences with content-driven marketing.
Their platform connects brands with premium outdoor advertising spaces, ensuring they reach the right consumers at the right time and place.
Their key features include:
Displayce's challenge is not too dissimilar from the general challenge of any DOOH DSP: delivering contextualized DOOH campaigns that reach the desired audiences.
Digital data has given advertisers a far greater understanding of consumer preferences than what was previously possible for out-of-home advertising. POI data allows advertisers to create hyper-targeted campaigns based on location context.
For example, an ad for raincoats can be displayed in areas where rain is expected. This contextual relevance makes the ad more meaningful for the target audience because it aligns with the consumer's needs. As a result, advertisers are boosting their chances of conversion by reaching the desired audiences effectively.
Displayce’s integration of Echo’s comprehensive, PII-free database on their DSP—which includes Places, Shapes, and Catchment Area—empowers agencies and advertisers with premium location targeting capabilities, leveraging over 80 million up-to-date POIs from renowned global brands across various industries. With Echo’s Data and Insights products, advertisers on Displayce’s DOOH DSP can decode customer behavior and mobility, optimize conversion rates, and effectively target the right audience.
Brands and agencies using the Displayce DOOH DSP leverage a complete list of relevant POIs to enhance their drive-to-store strategies. With the added benefit of Catchment Area analysis, they go beyond targeting points of interest.
Catchment Area defines the geographical zones around each POI from which customers originate. This offers insights into customer behavior and mobility patterns, enabling brands to optimize their ROI and reach their desired audiences. Advertisers unlock a deeper understanding of audience behavior by analyzing customer origins, penetration rates, and location performance.
In practice, brands will benefit from more precise audience targeting, driven by real-world customer behavior, leading to more effective conversion efforts and better decision making.
Displayce customers can now run DOOH campaigns strategically targeting competitor POIs and foot traffic patterns. By integrating Echo’s PII-free geolocation data, advertisers gain valuable insights to outsmart competitors. Campaigns can be precisely tailored around key points of sale (POS) on DOOH screens, leveraging competitor POIs and their associated consumer foot traffic.
The impact: Brands can seize growth opportunities by targeting competitors’ POS, gaining market share, and delivering more effective and granular campaigns.
With access to POI and foot traffic insights, Displayce users can execute highly contextualized DOOH campaigns, reaching the right audience in the right locations, and driving precision and growth.
The integration of geolocation data into the Displayce platform highlights the value, quality, and vast potential of location-based advertising:
“The future of DOOH will happen with PII-free geolocation data. Brands need to know where, when, and how they invest their budget; we're thrilled to be part of this transformative experience. Working with Displayce demonstrates the increasing importance of precise and reliable data for location-based advertising and the shift from open-source solutions. We look forward to supporting the success of their platform.” –Adam Ejsmont, COO and co-founder at Echo Analytics.
We are excited to support the Displayce platform and enable advertisers to forge deeper connections with their customers like never before.