insights products
Uncover mobility trends in your consumers' journey.
Employ Echo’s insights products to analyze the latest trends and mobility patterns. Decode customer journeys, measure visitor frequencies, and map your competitive landscape.
Geopersona
Audience segmentation with real-world data
GeoPersona offers a deep, more reliable understanding of consumers' intent, with non-PII, real-world data. Precisely target audience segments and uncover valuable behavior insights.
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Footfall
Analyze foot traffic to any POI
Analyze foot traffic to optimize store strategy, marketing, and resource allocation. Identify high-traffic areas, assess locations, and target audiences effectively.
Learn more about Footfall ->Catchment area
Find the area your customers come from
Conduct catchment area analysis with Echo's data to understand customer behavior, optimize ROI, and target the right audience. This reveals customer origins, penetration rates, and location performance, guiding strategic decisions on store openings and closures.
Learn more about Catchment Area ->
Cross-visitation
Analyze shared visitors and customer journeys
Discover how customers engage with competitors. Leverage cross-visitation data to optimize strategies and enhance understanding of customer journeys.
Learn more about Cross-visitation ->Travel patterns
Decode home and work locations around POIs
Utilize travel pattern data to personalize offerings and strategically select store sites based on customer movements.
Learn more about Travel Patterns ->
The best decisions are made with Echo.
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Approximately 70% of our campaigns have a geolocation component. To upgrade the standard of our data points and ensure trustworthiness, we needed a third-party partner rather than relying solely on open-source solutions. Echo Analytics met our requirements and standards.
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